ABOUT THE COMPANY





MY ROLE
Scentaddict, a sister brand of The Fragrance Shop, is a fragrance subscription targeted at a younger audience that like to frequently try different fragrances and keep up with the latest trends. The brand’s mission is to enhance fragrance discovery by providing an acessible and affordable subscription for anytime, anywhere, anyplace.

My role as a designer was to work with scentaddict’s marketing and social team to come up with campaign designs as well as designs for day-to-day jobs that aligns with the brand’s playful and flirty personality whilst simultaneously promoting the brand’s core values: accessibility, exploration, convenience and consciousness for the environment.

This mainly consisted of creating web banners and assets to be used across social media as these are their 2 main promotional platforms; it also includes designing for affiliate marketing, screens in The Fragrance Shop stores and for CRM. 



WEB BANNERS


Static banners for the scentaddict website, one of their main promotional platforms.



Homepage banner for the Halloween campaign
Navigation banner for the Autumn Campaign, targeting a male audience
Evergreen homepage banner
Father’s Day Campaign Banner
Promotional banner targetting university students 
Web banner to encourage customer repeat purchase