UMUSIC 2024

   Branding | Motion | Typography
   D&AD New Blood Awards Wood Pencil Winner










UMUSIC 2024 is the brand identity for the upcoming annual music festival for Universal Music Group UK. Universal Music prides themselves on their leadership and diversity, where everyone works together to create an innovative future for the world of music. Through these values, the concept of "Every Layer is Crucial” was created, shown through a brand made of kinetic typography and fast-paced motion sequences.

The brand message was created on the notion that no matter what department you’re in, everyone is equally important as a member of the Universal Music team. As a celebration and an inspiring event, UMUSIC 2024 aims to unite everyone through their love for music and make all the staff members feel extra uplifted on the day.





Moving Poster 1
Moving Poster 2 
Event wristbands
Email Invite
Moving Poster 3
In-venue Motion Sequence
Brand Toolkit

The final touchpoints for UMUSIC 2024 include:

An in-venue motion sequence that plays on the screens at the festival
An RSVP interactive email invite
A series of 3 moving posters to be displayed around the offices and at the venue itself
Event wristbands

Click to view this project on the D&AD website!





Kristy Designs ✧ Type ✧ Publications ✧ Brands ✧ 



About me

A designer from Hong Kong that’s currently based in the UK who has recently graduated from BA Graphic Design in Nottingham Trent University. I obsess a little over typography and editorial design but I’m also into branding, motion and illustration. If you like my work please drop me a message! 
Contacts

kristystcheng@gmail.com
@o3kristy
Kristy Cheng
Copyright © 2024 by Kristy Cheng. All Rights Reserved.