TFS SUMMER EDIT

    Editorial Design | Print Publication | Art Direction
   Seasonal magazine for The Fragrance Shop UK





BRIEF



CONCEPT




SOLUTION

To design a Summer-themed fragrance magazine for The Fragrance Shop, which doubles as a product catalogue as well as a gift guide. 


An elevated editorial piece that captures the essence of summer, combining luxurious photography with visually-striking typography that provides practical guidance for the customer on new fragrance launches and what to buy this summer.


A 36-page saddle-stitched print magazine that features both lifestyle and product photography accompanied by high-end brand advertisements, fragrance recommendations for summer, wedding-day picks and a Father’s Day gift guide.








MY ROLE 


Interpret and execute the briefs for individual pages given by the marketing team
Assist in art directing the photo shoots used in the magazine
Collaborate with the rest of the design team to design page layouts and typeset
Do minor colour correction and image retouching to adapt photography to page layouts

ACHIEVEMENTS


100,000 copies distributed in 220+ stores across the UK
Featured by multiple influencers across Tiktok and Instagram
Sent in PR packages and used in goody bags during store openings










Kristy Designs ✧ Type ✧ Publications ✧ Brands ✧ 



About me

A versatile graphic designer from Hong Kong that’s currently based in the UK. I obsess a little over typography and editorial design but I’m also into branding, motion and illustration. If you like my work please drop me a message! 
Contacts

kristystcheng@gmail.com
@o3kristy
Kristy Cheng
Copyright © 2024 by Kristy Cheng. All Rights Reserved.