TFS CAMPAIGNS 2025

    Concept & Development | Print | Motion | Typography | Art Direction
   A range of advertising campaigns for The Fragrance Shop UK in 2025.










From the concepting stage all the way to the final execution, I have worked with the wider marketing team and design team to create visually striking and attention-grabbing campaigns to effectively promote sales at The Fragrance Shop.

This includes working closely with the brand guidelines to deliver campaigns that are simple yet effective, whilst putting the products in the spotlight and creating a compelling storyline for the customer to buy into.

I play a particular role in the motion graphics of the campaign and how it comes to life through paid social, store screens and paid media but also how it flourishes through all channels such as POS, CRM, affiliates, organic social, web and the MyTFS membership.





Valentine’s Campaign–Social Media Asset
Spring Campaign–Paid Social Video 
Fragrance Must Haves–Screens In Store
Mid Season Sale–Membership Asset
Get Summer Ready–Summer Campaign Video for Demand Gen
Summer’s Calling–2nd Summer Campaign Promotional Video
Save This Summer–3rd Summer Campaign Main Hero
Save This Summer–Product Feature Screens
Father’s Day

My responsibilities in campaigns include:

Concepting and development
Creating photography briefs for studio
Art direction to ensure the photography aligns with the design
Making print-ready files for POS and tickets in stores
Creation of digital assets for multiple channels, both moving and still
Liaising with the digital marketing team to ensure the design works across everything
Communicating with stakeholders to ensure our designs are in their best interest





Kristy Designs ✧ Type ✧ Publications ✧ Brands ✧ 



About me

A versatile graphic designer from Hong Kong that’s currently based in the UK. I obsess a little over typography and editorial design but I’m also into branding, motion and illustration. If you like my work please drop me a message! 
Contacts

kristystcheng@gmail.com
@o3kristy
Kristy Cheng
Copyright © 2025 by Kristy Cheng. All Rights Reserved.