SCENTADDICT 

    Concept & Development | Typography | Art Direction | Artworking
   Campaign design work for scentaddict UK



ABOUT THE COMPANY





MY ROLE
Scentaddict, a sister brand of The Fragrance Shop, is a fragrance subscription targeted at a younger audience that like to frequently try different fragrances and keep up with the latest trends. The brand’s mission is to enhance fragrance discovery by providing an acessible and affordable subscription for anytime, anywhere, anyplace.

My role as a designer was to work with scentaddict’s marketing and social team to come up with campaign designs as well as designs for day-to-day jobs that aligns with the brand’s playful and flirty personality whilst simultaneously promoting the brand’s core values: accessibility, exploration, convenience and consciousness for the environment.

This mainly consisted of creating web banners and assets to be used across social media as these are their 2 main promotional platforms; it also includes designing for affiliate marketing, screens in The Fragrance Shop stores and for CRM. 



WEB BANNERS


Static banners for the scentaddict website, one of their main promotional platforms.



Homepage banner for the Halloween campaign
Navigation banner for the Autumn Campaign, targeting a male audience
Evergreen homepage banner
Father’s Day Campaign Banner
Promotional banner targetting university students 
Web banner to encourage customer repeat purchase





SOCIAL MEDIA POSTS


Assets created for scentaddict social media posts across Tiktok, Instagram and Facebook. Primarily consisting of carousels, stories and thumbnails that work hand in hand with the video content that the social team make.  


Niche fragrances carousel on the Instagram feed
Thumbnails used throughout the feed to keep brand cohesion
Instagram story - Halloween Campaign
Easter carousel for Facebook
Instagram story - Father’s Day Campaign 




Kristy Designs ✧ Type ✧ Publications ✧ Brands ✧ 



About me

A versatile graphic designer from Hong Kong that’s currently based in the UK. I obsess a little over typography and editorial design but I’m also into branding, motion and illustration. If you like my work please drop me a message! 
Contacts

kristystcheng@gmail.com
@o3kristy
Kristy Cheng
Copyright © 2025 by Kristy Cheng. All Rights Reserved.