From the concepting stage all the way to the final execution, I have worked with the wider marketing team and design team to create visually striking and attention-grabbing campaigns to effectively promote sales at The Fragrance Shop.

This includes working closely with the brand guidelines to deliver campaigns that are simple yet effective, whilst putting the products in the spotlight and creating a compelling storyline for the customer to buy into.

I play a particular role in the motion graphics of the campaign and how it comes to life through paid social, store screens and paid media but also how it flourishes through all channels such as POS, CRM, affiliates, organic social, web and the MyTFS membership.