I play a particular role in the motion graphics of campaigns at TFS and how it comes to life through paid social, store screens and paid media. This highlights my After Effects expertise, ability to translate a brief into compelling visual storytelling, and flexibility in adapting one key visual across diverse digital formats.

From the concepting stage all the way to the final execution, I have worked with the wider marketing team and design team to create visually striking and attention-grabbing campaigns to effectively promote sales, particularly through moving content.

This includes working closely with the brand guidelines to deliver moving campaigns that are simple yet effective, whilst putting the products in the spotlight and pushing our membership offer to increase customer walk-in rate.