BRIEF



CONCEPT



SOLUTION

Choose a subject with a well-being benefit and make a compelling argument for why we all should be doing that particular thing, through a typographic tour-de-force. 


Crocheting and all the wonderful things about it that bring joy to people all around the world. Not only how it’s theraputic by nature, but also how it encourages spreading love and connecting with others.


A fun and playful publication that employs bright colors along with experimental display type to visually accentuate aspects of crochet while simultaneously encouraging the reader to start crocheting.