UMUSIC 2024 is the brand identity for the upcoming annual music festival for Universal Music Group UK. Universal Music prides themselves on their leadership and diversity, where everyone works together to create an innovative future for the world of music. Through these values, the concept of "Every Layer is Crucial” was created, shown through a brand made of kinetic typography and fast-paced motion sequences.

The brand message was created on the notion that no matter what department you’re in, everyone is equally important as a member of the Universal Music team. As a celebration and an inspiring event, UMUSIC 2024 aims to unite everyone through their love for music and make all the staff members feel extra uplifted on the day.