BLISS
Branding | Packaging | UX + UI | Strategy
CONCEPT
SOLUTION
The Japanese word datsuzoku (脱俗) refers to escaping from daily routine to discover new creativity in nature. Bliss was created with the intention to educate people about this way of zen.
An aromatherapy and incense brand named Bliss, which aims to inform users on the most beneficial essential oil to use based on their current struggles in life.
USER JOURNEY
A corporate wellbeing workshop.Employees get to learn about the brand, create their own incense holder with provided clay and tools, and take some incense samples home to try.
The Bliss app. Users complete a questionnaire about their life and current wellbeing state. They will receive a type of incense that best suits their needs and can then order the incense sticks along with a personalized incense holder.
Final product.A box with all the components will be delivered to their house with a nameplate and small description of their ‘diagnosis’. In order to retain brand engagement, users are encouraged to re-complete the survey after 3 months to see if their wellbeing needs have changed, and whether they’d like to purchase a new incense.
TARGET AUDIENCE
Nature-loving individuals that are burnt out from their corporate jobs and long to escape the everyday mundane and indulge in the wild. Ranging anywhere between 25 to 40 years old, they typically struggle to maintain a good work-life balance. As an avid animal enthusiast as well, they’d love to have pets, but their hectic schedule forbids it.
Kristy Designs ✧ Type ✧ Publications ✧ Brands ✧
A designer from Hong Kong that’s currently based in the UK who has recently graduated from BA Graphic Design in Nottingham Trent University. I obsess a little over typography and editorial design but I’m also into branding, motion and illustration. If you like my work please drop me a message!
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